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Canada's Premier Ice Fishing Expo

This event is being held in Barrie, Ontario Canada a short cast away from Lake Simcoe a world class fishery recognized as the most popular ice fishery in Ontario. Located just off Hwy 400 at Duckworth Drive, this venue is ideally situated to capture the largest concentrated target audience in Canada. Anglers and vendors from the Greater Toronto Area (GTA), Simcoe and neighboring counties, all regions across Ontario and even from nearby border states like New York and Michigan, will not want to miss this major event devoted strictly to ice fishing.

  The 2-day, open-to-public consumer show will be packed with fantastic features that our guests will not want to miss! Including

- 50 Exhibitors under one roof

- Seminars and tips from industry leading professionals

- New product demonstrations

- Prizes and Giveaways

- Buy the latest tech and gear. 

Great deals just in time for Christmas and right before another ice fishing season.

Whether you are looking for a few new accessories, in need of an upgrade, or totally new to the ice fishing scene, you will find what you are looking for at the Canadian Ice Fishing Expo!


Our Sponsors

Master of Ceremonies for Seminars and Open Mic Panel

“Big” Jim McLaughlin, Seeley’s Bay, ON

Representing: HT Enterprises and Just Fishing

“Big” Jim owns and operates Just Fishing with “Big” Jim McLaughlin which is Canada’s oldest & largest free fishing publication. Two time former Classic Champion and Canadian Hall of Fame member, Jim is an icon within the Canadian fishing industry.

Every winter he travels across the province for his HT Ice Fishing Tour, offering free seminars promoting the sport for beginners and experts alike. Jim’s expertise at catching panfish like crappie and sunfish through the ice is legendary throughout eastern Ontario but his expertise at catching perch, walleye, trout, pike and whitefish across the province makes him a well- rounded ice angler.

“Big” Jim also spent several years as the host of the Ultimate Fishing Show before moving on to the current phase of his career.  Jim is busy as a tournament weigh-in show emcee, featured speaker and MC at many premier sport shows in Canada, outdoor writing, promotional activities, celebrity guiding and just about anything else connected with the fishing industry… including marketing partnerships with several of the largest and most trusted names in the business. Big Jim is known for proudly aligning himself with a long list of charity children’s events and likes nothing better than helping to get kids hooked on fishing.

“Big” Jim was presented with the CSIA (Canadian Sportfishing Industry Association) Chairman’s Award in 2008 for his outstanding contributions and dedication to the growth and participation of recreational fishing. Also in 2008, “Big” Jim was named as the first recipient of the CPAA (Canadian Professional Anglers Association) Lifetime Member Award. At the 2009 Spring Fishing & Boat Show “Big” Jim was awarded the Rick Amsbury Hall of Fame Award presented by the Canadian Angler Hall 

When the 2019 Canadian Ice Fishing Organizers were searching for the perfect person to MC their seminars and moderate their expert panel Q & A session, their number one choice was none other than Big Jim himself and he gladly accepted.  Between seminars Jim may well pass on some of his time-proven tips, so be sure to pop by and see what he has to offer. Jim Big Jim is sponsored by HT Enterprises, Shimano, Power Pro, Jackall and Navionics.


Feature Speaker –Gord ‘The Doc’ Pyzer, Kenora, ON

Gord Pyzer is the only person ever to be inducted into the Canadian Angler Hall of Fame, National Freshwater Fishing Hall of Fame and Canadian Outdoor Hall of Fame.

Gord is a fifty-nine (59) time national award winning writer, multiple National Magazine Gold and Silver Medal Winner and recipient of the 2014 Canadian Magazine Cover Award.

Known in fishing circles as “Doctor Pyzer”, Gord has a Master’s degree in Resource Management and worked for thirty-one years as a senior manager with the Ontario Ministry of Natural Resources, including Policy Advisor to the Assistant Deputy Minister for Northern Ontario. 

While serving as the OMNR District Manager in Kenora, Ontario, Gord established the first conservation-oriented, modern muskie management regulations (for Lake of the Woods) in North America.  Using sonic tracking devices and scuba gear, Gord and his team of biologists also initiated one of the most extensive, multi-year tracking studies of smallmouth bass and largemouth bass ever undertaken.

An internationally sought out speaker and seminar presenter, Gord is the Fishing Editor of Outdoor Canada Magazine, Field Editor of In-Fisherman Magazine, Radio and Television and Contributor to Big Jim’s JUST FISHING! 

Gord was also the Co-Host of the Real Fishing Radio Show for 32 years of national syndication across Canada and is the current host of Fish Talk With The Doc, on the Outdoor Journal Radio Show, heard live each Saturday morning on Sportsnet the FAN 590 in Toronto.

A keen, tournament angler, Gord has won numerous events across Canada and the United States. 

A two-time recipient of the Northern Ontario Tourist Outfitter's (NOTO) President’s Cup and winner of the Northwestern Ontario Tourist Outfitter Association's (NWOTA) Conservation Award, Gord was named by The Fishing News as, “one of Canada’s most influential people.”

In 2003, Gord was also recognized as one of 30 Canadians … “who have had the biggest impact on hunting, fishing and conservation in Canada.” 

In 2009, Gord was inducted into the Canadian Angler Hall of Fame.  In 2015 he was installed into the National Freshwater Fishing Hall of Fame in the United States and the Canadian Outdoor Hall of Fame. Gord is the only person ever to be awarded all three honours.

The Doc is a multi-species, hard core ice angler who Gord works with many leading companies in the ice fishing industry including: Humminbird, Rapala, HT Enterprises, BRECK’S Canada (Williams, Mister Twister and Maxima), Eskimo Ice Shelters, ION, ReelBait, Freedom Lures and Acme Lures.  His keen insight, skill-set and experience across the country (and even locally on Lake Simcoe) comes across in spades during his ice fishing presentations. It was for all these reasons that organizers of the 3rd Annual Canadian Ice Fishing Expo made it their mission to sign Gord on as their feature presenter and bring him all the way down from Kenora to share his knowledge at the Ice Expo in Barrie. His seminars will be entitled ICE FISHING TRICKS OF THE TRADE! They will cover most of the popular species ice anglers in Ontario love to fish for. If you want to catch more lake trout, whitefish, walleye, pike, perch and crappies this winter … be sure to sit in on Gord’s presentation.  As an added bonus, Gord will also be part of the “Expert panel Q & A open mic session” hosted by Big Jim McLaughlin slated for 2pm each day of the seminar.

The Doc is a multi-species, hard core ice angler who works with many leading companies in the ice fishing industry including: Humminbird, Rapala, HT Enterprises, BRECK’S Canada (Williams, Mister Twister and Maxima), Eskimo Ice Shelters, ION, ReelBait, Freedom Lures and Acme Lures. 

Speaker: Gerry Heels, Innisfil, ON Representing: Lowrance Canada, Navionics & Heels Marine Electronics

Gerry Heels is a veteran Lake Simcoe Ice Angler.  He has long been recognized as a leading ice fishing seminar host on the subject of maximizing electronics to catch more fish.

His talks on sonar units, GPS and electronic charts help identify ways ice anglers can better utilize their units, troubleshoot issues and capitalize on all the features today's high tech electronics offer.

He is also an ice fishing guide operating Heels Recreational Fishing. Ice safety training courses combined with utilizing portable huts to ensure his clients remain mobile where the fish are biting, help them have a safe and fun-filled day on the ice.

Gerry is very active within the fishing community and through his business “Heels Marine Electronics” is fortunate enough to make a full time career within the fishing industry.

Member Ontario Federation Of Anglers and Hunters since 1969
Competing in Ice fishing tournaments since 1996
Lowrance Pro staff since 1999
Member Lowrance Ice Fishing Team since 2000
Member Navionics Ice Fishing Team since 2004
Navionics Pro Staff since 2006
Member Barrie and District Hunters and Anglers Conservation Club

Speaker: Yvonne Brown, Kingston, ON Representing: Ontario Women Anglers

Best known as the founder of Ontario Women Anglers, Yvonne is a strong advocate for getting women and children outdoors and on the water, whether it’s soft or hard!  

In 2016, she became the first female to receive the Rick Amsbury Award of Excellence, a recognition given out annually by the Canadian Angler Hall of Fame for contributions to the sport.

Yvonne writes for such publications as Ontario Out of Doors and Just Fishing Magazine and has been a guest on several outdoor radio and TV shows over the years including: JP DeRose's Breaking Boundaries, Outdoor Journal Radio Show, Blue Water Radio and Angler & Hunter Radio. For the past eight years, she has been a fishing instructor and guest speaker at the OFAH Women's Outdoor Weekend.

Yvonne is also an Ambassador for National Fishing Week and Keep Canada Fishing. Her seminar "Breaking the Ice" - focuses on introducing families and new anglers to ice fishing.

She is sponsored by Shimano, CLAM Outdoors, Humminbird and Principle Outdoors. www.ontariowomenanglers.ca

Speaker: Sebastien Roy, Barrie, ON Representing: Seabass Outdoors

Sebastien from Seabass Outdoors is known for fishing Lake Simcoe hard during the hard water months. Always diversifying the way he breaks apart the lake and his approach to consistently catching whitefish and lake trout.

Sebastien has become passionate about filming his on-ice exploits and sharing them with his many YouTube followers. Not only does he condense his countless hours spent on-top of Lake Simcoe’s icy surface but he is now also completing the learning package with awe-inspiring underwater footage. His expertise coupled with unbridled enthusiasm on and off the video or seminar stage is a big hit among his growing fan base.

He is the current Ontario record holder for the biggest burbot ever caught in the province, a giant ling just under 18 pounds from none other than Lake Simcoe. Sebastien’s seminars will help instruct anglers to approach this beautiful lake we all love in new and exciting ways and the result we are sure will help them ice more fish this winter! Sponsors include: Canadian Tackle Store, Duo Realis, Set the Hook, Freedom Tackle, Wicked Custom Rods and Eurotackle!

Speaker: David Chong Aurora, ON Representing: HT Enterprises & Garmin Electronics

David is one of the most recognizable fishing personalities in Canada as well as being a noted tournament angler. He is a multi-species, year-round angler who has won numerous bass, pike, perch & crappie tournaments and can boast of multiple, angler & team of the year titles. He has proudly represented Canada in multiple international competitions, bringing home gold and silver Pan-Am Sportfishing medals.

On the hard water, David enjoys targeting all species, including Lake Trout, Whitefish, Walleye, Pike, Cisco, Yellow Perch and Black Crappie. He is most at home pursuing the famed Jumbo Yellow Perch on his home body of water, Lake Simcoe and his seminars will focus on passing on Tips & Techniques to help anglers catch more and larger "Jumbo" Perch regardless of where they fish on this big body of water.

David is sponsored by: HT Enterprises, Garmin Electronics, Navionics, Daiwa Rod & Reels, Ultra Tungsten, Z-Man Fishing, Yo-Zuri, Sunline, Owner Hooks, Rapid Fishing Solutions, Stringease, Yamaha Motor Canada, Skeeter Bass Boats, Huntsville Marine, TH Marine, Power Pole, McGathy’s, Hooks, EGO Nets & Liquid Mayhem

Speaker: Wil Wegman, Bradford, ON Representing: Tourism Simcoe County and HT Enterprises

Since the mid 1980’s, Wil Wegman of Bradford Ontario has been one of Canada’s top ice fishing sticks. He taught evening ice fishing courses at various campuses of Seneca and Georgina College from 1986 to 2006.

Wil was a member of Canada’s National Team at the World Ice Fishing Championships in 1991. He has several top ten finishes in the Canadian Ice Fishing Championship and won the 2006 Perch Trap Attack on Lake Simcoe.

In 2011, Wil and his son Izaak placed 1st in the Perch n for MS event on Lake Simcoe that saw over 75 teams compete and the following year he was 3rd when twice that many came out to compete.

Wil is an award winning freelance writer with many ice fishing articles published in such magazines as: Ontario out of Doors, Outdoor Canada, Real Fishing, Big Jim’s Just Fishing and In Fisherman. He’s the fishing columnist for Lake Simcoe Living Magazine. Wil’s home lake is Simcoe and after more than 30 years of fishing and working here, he has developed a keen understanding of this, the most intensively fished inland lake in Ontario.

Wil has been a guest on several TV and radio segments promoting ice fishing, including The Weather Network, CTV, Angler and Hunter TV and Radio and Bob Izumi’s Real Fishing Show. He is a frequent guest on the Sportsnet Fan 590 Outdoor Journal Radio Show. He is supported by Tourism Simcoe County, HT Enterprises, Rapala and Lowrance.

Wil is the only person to ever win the Bill Bond Memorial Award twice (for dedication to promoting and conserving the fishery of Lake Simcoe). In 2017, he was inducted into the Canadian Angler Hall of Fame, won the National Recreational Fisheries Award and the Rick Morgan Professional Conservation Award.  Several of Wil’s articles can be found on his Focus on Fishing site at: www.wilwegman.com

Speaker: JP Bushey, Barrie, ON Representing: JP Bushey Angle Guided Fishing

JP Bushey is a full-time fishing guide. He operates Run & Gun Guided Tours for Bear Point Fish Hut Rentals on Lake Simcoe. For added adventure and excitement he also provides full-service, guided trips for lake trout on Georgian Bay with Bushey Angle Guided Fishing (www.busheyangleguidedfishing.com) 

A columnist for Ontario OUT OF DOORS Magazine, he has also been featured on Bob Izumi’s Real Fishing Show, The Ontario Experience with Troy Linder and Goin’ Fishing on Sportsman’s Channel.

JP’s seminars will focus on highlighting his biggest lake trout and whitefish catches from 2019 and will reveal his secrets to catching them for the first time! Understanding the depths, methods, lures, wind, weather, and all the other factors that collided for him to catch these brutes will help those in attendance know what they can do to try and duplicate those results on Lake Simcoe, Georgian Bay or wherever you like to ice fish.

JP is a member of the St. Croix Rods team and will be in that booth both days of the Ice Expo.

New Venue: Georgian College, Building J, Barrie Campus

Our new venue is ready for your arrival! Click here to get directions from your location.